The company “Svensk lånemarknad” is founded and marks the start of the journey. The intention is to find a simpler way to enable loan comparisons without the customer receiving multiple credit checks.
2012
Svensk Lånemarknad is now Advisa
Svensk lånemarknad changes name to Advisa. The company is founded in Stockholm, Sweden.
2014
Consida founded
The company "Consida" is founded in Stockholm, Sweden. This is the first cornerstone of the enterprise that further down the road will be called "Sambla". Consida starts operating in Sweden.
2016
Consida Norway Launch
Consida launches operations in Norway. The company quickly becomes one of the leading services on the market.
2017
Consida is now Sambla
Consida changes name to "Sambla" and is operating in Sweden as well as in Norway. This is the first step towards becoming the biggest loan broker in the Nordic region.
2018
Sambla Finland
Sambla launches its operations in Finland.
2020
Sambla Denmark
Sambla starts operating in Denmark.
2021
Sambla Group comes together
Sambla Group is founded. This is the start of a new era where the two companies join forces. Sambla Group now consists of two brands, four markets and one headquarters. It is an official merge!
2021
Nordic Capital becomes majority owner
Nordic Capital is now the majority owner and is actively supporting Sambla Group in the expansion phase. The goal is to be the best partner for customers, banks and lenders alike.